Salt and Sister’s logo for Drop City Books is similarly solid and stackable, with the word ‘books’ sometimes stacked like the spines of novels the client called it "letterpress-meets-protest-board magic". The extremely chunky type can also be stacked into a cube formation with the 'Ra' above the 'ck' (yes, like putting things on a rack!). Nordstrom Rack, an offshoot of Nordstrom department stores, has a new look by Jones Knowles Ritchie. Wider wordmarks can look more friendly and, of course, take up more space. What's more, they stack nicely (Image credit: Jones Knowles Ritchie, Landor & Fitch, Salt and Sister) Heart icons around a biscuit shape promote the handcrafted personalised and custom-branded biscuits made for clients such as the BBC and Fendi. Meanwhile, All Good Agency rebranded Bloom Bakers as The Biskery, using fine lines to create a classic, minimalist logo. In total rebrands, Motability became the Motability Foundation: its new logo reflects its need to be recognised as a disability charity with its circular design created from simple line work, it could reflect wheels, wholeness or change. Pentagram played with the monogram NHM to create a kaleidoscopic circular motif for the Natural History Museum that’s connected to climate change read about the design process in our interview.Īlso on a nature theme, By Amine created a logo for renewable energy exhibition Solairexpo with a stylised sun in the centre, surrounded by fragmented geometric rays, showing the dispersal of light and energy. ![]() Get that fragmented feeling as you check out these logos (Image credit: Pentagram, By Amine, All Good Agency, Motability Foundation)Ĭlever use of shapes is also present in this trend. If you’re going to animate a logo, don’t make it 'flash': this causes huge problems for those with conditions like epilepsy and detracts from your design." 04. However, there’s a fine line between clever uses of shapes and an accessibility nightmare. "There are so many possibilities with the optical illusions trend, and clever ways to nod at brand values through the logos symbols and submarks. I spoke to Imali Chislett, founder and design lead at Inkfire Studio, a disabled-led agency about the trend: One concern with this trend is its lack of accessibility – doesn’t it alienate a percentage of users who have additional needs, such as photosensitive epilepsy, autism, migraine or vestibular conditions? As someone with vestibular migraine, the longer I look at Philharmonie Luxembourg, the stranger I feel. For Philharmonie Luxembourg, it’s all about undulating soundwaves, designed by NB Studio to mirror the architecture of the concert hall the logo can regenerate to match any piece of music. Unfortunately, the warping is a little painful. Orchestra Sinfonica di Milano has gone for a domineering logotype that turns a double letter 'M' into a Metropolis-like structure, similar to a staccato sound pattern a vast improvement on their previous branding as La Verdi, which screamed 'accountancy firm' rather than arts sector.īrussels Philharmonic has a type-only logo by WeWantMore that appears to be scrolling or travelling across a screen, with varying letter widths creating this distortion. ![]() ![]() Optical illusions really are everywhere, especially in music logos this year. Classical music needs a younger audience – could these logos help? (Image credit: Orchestra Sinfonia di Milano, WeWantMore, NB Studio)
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